Sega Fave

Sega Fave Corporation
Native name
株式会社セガ フェイブ
Kabushiki gaisha Sega Feibu
Formerly
  • Sega-Yonezawa (1991–1998)
  • Sega Toys (1998–2024)
Company typeSubsidiary
Industry
PredecessorYonezawa Toys
FoundedFebruary 1991; 33 years ago (1991-02)
HeadquartersShinagawa, Tokyo, Japan
Area served
Worldwide
Key people
  • Yukio Sugino [jp] (president, Representative Director)
  • Taketo Oshima (Executive Vice President, Director of the Board)
  • Naoko Miyazaki (Executive Vice President, Director of the Board)
Products
Revenue¥100 million
Number of employees
859[1]
ParentSega
DivisionsSega Fave AM1
SubsidiariesDartslive
Sega Logistics Services
Sega Toys (HK) Co., Ltd.
Websitesegafave.co.jp

Sega Fave Corporation[a], previously known as Sega Toys Co., Ltd. until 2024,[2] is a Japanese toy and arcade company which is a wholly owned subsidiary of Sega Sammy Holdings.[3] The company was founded when Yonezawa Toys, Japan's largest post-war toy manufacturer, was absorbed into Sega in 1991 as Sega-Yonezawa.

Sega Toys have created toys for children's franchises such as Oshare Majo: Love and Berry, Mushiking: King of the Beetles, Lilpri, Bakugan, Jewelpet, Rilu Rilu Fairilu, Dinosaur King, and Hero Bank. Products by Sega Toys released in the West include the Homestar and the iDog. Sega Toys also inherited the Sega Pico handheld system and produced software for the console.[4]

As part of a restructuring in 2024, Sega Toys took over Sega's amusement machine business (including development and sales of arcade games) and renamed to its current name, Sega Fave.[5] This was the first time since Sega Interactive in 2015, that Sega's amusement machine businesses was represented by a separate company.

  1. ^ "Outline". Sega Fave. Retrieved 1 April 2024.
  2. ^ "Notice of Changes of Directors at Major Subsidiaries of SEGA SAMMY HOLDINGS INC. (SEGA CORPORATION and Sammy Corporation)|News Release|SEGA SAMMY HOLDINGS". Notice of Changes of Directors at Major Subsidiaries of SEGA SAMMY HOLDINGS INC. (SEGA CORPORATION and Sammy Corporation)|News Release|SEGA SAMMY HOLDINGS. Retrieved 3 April 2024.
  3. ^ "Notice" (PDF). Sega Sammy Holdings. 27 August 2010. Archived from the original (PDF) on 13 November 2018. Retrieved 19 July 2023.
  4. ^ "History of Sega Toys" (PDF). Japan: Sega. August 2014. Retrieved 1 April 2024.
  5. ^ Cite error: The named reference SEGA FAVE was invoked but never defined (see the help page).


Cite error: There are <ref group=lower-alpha> tags or {{efn}} templates on this page, but the references will not show without a {{reflist|group=lower-alpha}} template or {{notelist}} template (see the help page).