Selver

This article is about the supermarket chain. For the volleyball team, see VK Selver Tallinn. For the movement teacher, see Charlotte Selver.
Selver
Company typeSupermarket
Founded1995
Number of locations
72
Area served
Estonia
OwnerTallinna Kaubamaja Grupp
Websitewww.selver.ee
Selver during a discount.
Järve Selver
Merimetsa Selver
Torupilli Selver
Valga Selver

Selver is a chain of supermarkets and hypermarkets operating in Estonia. Selver is a subsidiary of Tallinna Kaubamaja Grupp. The chain was established in 1995 with the opening of Punane Selver in Lasnamäe, Tallinn. Expansion outside of Tallinn began on 10 May 2002 with the opening of Mai Selver in Pärnu. Since 18 December 2008 Selver also operated in Latvia, but at the end of 2009 due to the financial crisis Selver was forced to close all its 6 supermarkets in Latvia.[1] There are currently 73 stores in operation all over Estonia (as of August 2022).

In 2012 – Kulinaaria OÜ – a subsidiary of AS Selver was created. Kulinaaria, which has grown into the most modern food producer in the Baltics, currently supplies Selveri Köök’s food to Selver stores across Estonia. Other clients include the convenience stores of Olerex and Alexela, as well as Tallink ships. In addition to the Selveri Köök brand, the Van Kook and Gurmee Catering brands have also been established. [2]

In 2021, the home delivery area of the Selver e-store expanded to all of Estonia. With the expansion, e-Selver became the only e-grocery store that delivers goods home by courier to every county in mainland Estonia and the large islands throughout their entire extent.[3][4]

  1. ^ "Tough decisions today mean improved results tomorrow". The Baltic Times. Retrieved 16 March 2010.
  2. ^ Randel. "More about Kulinaaria's history". Kulinaaria. Retrieved 2022-08-10.
  3. ^ "Selveri e-poe teenus laieneb alates juunist kogu Eestile". Kaubandus. 27 May 2021. Retrieved 4 Oct 2021.
  4. ^ "Selveri e-poe teenus laieneb kogu Eestile". Hiiu Leht. 28 May 2021. Retrieved 4 Oct 2021.