The semiotics of dress is the study of design and customs associated with dress (clothing), as patterned to a kind of symbolism that has rules and norms. It describes how people use clothing and adornments to signify various cultural and societal positions.[1]
"Semiotics" is defined as the philosophical study and interpretation of signs.[2] The semiotic system is not limited to just verbal communication. Therefore, the term "semiotics of dress" can be further referred to as a non-linguistic semiotic resource which interrelates with facial expressions, gestures and body semiotics in an effort to develop and communicate meaning.[2] People develop meaning of signs and signals based on an individual and personal ideology.[3]
It is important to note that clothing and fashion, by definition, are not the same. While clothing is defined as "any covering of the human body",[2] fashion is defined as the style of dress accepted by members of a society as being appropriate for specific times and occasions.[2]
The human body is the key element of this non-linguistic semiotic resource. The way one dresses is informed by the biological and social needs of the individual. Central to the semiotics of dress is the psychology of self-perception and self-presentation, both as individuals who see themselves, as well as how individuals are seen within a greater group, society, culture or subculture.