&sq=Google&lang=en&file=File:Sepia_magazine_-_October_1960_cover.png) October 1960 cover of Sepia featuring Bessie A. Buchanan | |
| Editorial director | Adelle Jackson |
|---|---|
| Categories | Photojournalistic magazine |
| Publisher | George Levitan |
| Total circulation (1983) | 160,000 |
| Founded | 1946 |
| Final issue | 1983 |
| Company | Good Publishing Company |
| Country | United States |
| Based in | Fort Worth, Texas |
| Language | English |
| ISSN | 0037-2374 |
| OCLC | 1765397 |
Sepia was a photojournalistic magazine featuring articles based primarily on achievements of African Americans. The magazine was founded in 1946 as Negro Achievements by Horace J. Blackwell, an African-American clothing merchant of Fort Worth, Texas. He had already founded The World's Messenger in 1942.
George Levitan, a Jewish American plumbing merchant in Fort Worth, bought Blackwell's magazines and Good Publishing Company (aka Sepia Publishing) in 1950. He changed the magazine's name gradually; in 1954 he named it Sepia, and published it until his death in 1976. He changed the name of Messenger to Bronze Thrills and had success with that for some time as well, also publishing black-audience magazines Hep and Jive.
After Levitan's death, Sepia was bought by Beatrice Pringle, who had been part of Blackwell's founding editorial team. She continued it until 1983, closing it despite respectable circulation. It was always overshadowed by Ebony, founded and published in Chicago.