Service mark

A fictional logo using the service mark symbol

A service mark or servicemark is a trademark used in the United States and several other countries to identify a service rather than a product.[1]

When a service mark is federally registered, the standard registration symbol ® or "Reg U.S. Pat & TM Off" may be used (the same symbol is used to mark registered trademarks). Before it is registered, it is common practice (with some legal standing) to use the service mark symbol ℠ (a superscript SM).

  1. ^ For the U.S. definition, see "15 U.S. Code § 1127. Construction and definitions; intent of chapter". Legal Information Institute. Cornell Law School. Retrieved 12 September 2017.