 | |
| Company type | Private |
|---|---|
| Industry | Fashion |
| Founded | Hong Kong (1994) |
| Founder | David Tang |
| Headquarters | |
Number of locations | 34 (2009) |
Area served | Worldwide |
| Owner | UTAN Group |
| Website | shanghaitang |
Shanghai Tang (Chinese: 上海灘; pinyin: Shànghǎi Tān) is a Hong Kong luxury fashion house founded in 1994 by Hong Kong businessman David Tang. The brand is known for its luxury homeware collection and fine bone china. In 1998, Richemont acquired David Tang's controlling stake in the business.[1][2]
David Tang stated that Shanghai Tang is a Chinese label that set out to rejuvenate Chinese fashion of the 1920s and 1930s.[3] The fundamental design concept is inspired by 1920s Cheongsam combined with the modernity of the 21st century. Shanghai Tang is noted for its use of Chinese culture and heritage in its product styling, branding and marketing.[4]
- ^ Chevalier, Michel (2012). Luxury Brand Management. Singapore: John Wiley & Sons. ISBN 978-1-118-17176-9.
- ^ Jana, Reena (2005-11-30). "China Goes Luxury". Bloomberg.
- ^ Broun, Samantha (6 April 2006). "Designing a global brand". CNN World. Archived from the original on October 26, 2012. Retrieved 2 June 2012.
- ^ Wu, Zhiyan; Borgerson, Janet; Schroeder, Jonathan (2013). "A Brand Culture Approach to Chinese Branding in the Global Marketplace". World Financial Review. Retrieved June 4, 2019.