Share a Coke

Share a Coke bottles with different names on them, as sold in the United States

Share a Coke is a multi-national marketing campaign of Coca-Cola. It debrands the traditional Coke logo, replacing "Coca-Cola" from one side of a bottle with the phrase "Share a Coke with" followed by a person's name.[1] The campaign, which uses a list containing 250 of each market country's most popular names (generic nicknames and titles are also used in some cases), aims to have people go out and find a bottle with their name on it, then share it with their friends.[1][2] The campaign began in Australia in 2011.

  1. ^ a b "Share a Coke FAQs". Coca-Cola Great Britain. Retrieved 12 August 2013.
  2. ^ Fisher, Lucy (6 August 2013). "Debranding: why Coca-Cola's decision to drop its name worked". The Guardian. Retrieved 12 August 2013.