 | A major contributor to this article appears to have a close connection with its subject. (October 2018) |
Shopping channels (also referred to in British English as teleshopping) are television programs or specialty channels dedicated to home shopping. These channels typically feature live presentations and product demonstrations, with on-air hosts and spokespeople delivering a sales pitch. Viewers are provided with instructions on how to order the featured products. Shopping channels may focus on mainstream merchandise such as clothing, consumer electronics, and household goods, or on more niche categories like collectibles, high-end fashion, and jewelry. The term may also refer to channels that exclusively broadcast direct-response advertising and infomercial content.