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| Product type | |
|---|---|
| Owner | RBIMusic (2021–Present) |
| Country | United States |
| Introduced | 1916 |
| Markets | Worldwide (Distributed by RBI Music) |
| Previous owners | Sears (1916–1972) [1] |
| Registered as a trademark in | United States (2013)[2] |
| Website | silvertoneclassic.com |
Silvertone is a brand created and promoted by Sears for its line of consumer electronics and musical instruments from 1916 to 1972.[1]
The rights to the Silvertone brand were purchased by South Korean corporation Samick Music[3] in 2001. Samick made new musical instruments under the Silvertone brand and relaunched some historic models. In 2020, RBI Music was appointed the exclusive worldwide distributor of the Silvertone brand,[4] and in December 2021, RBI acquired all rights to the brand.[5]
Musical instruments under the Silvertone name are electric and acoustic guitars, basses, accordions, and ukuleles.[6]
- ^ a b c "Silvertone: 1915-1972". Sears Brands, LLC. October 31, 2006. Retrieved April 20, 2011.
- ^ Silvertone Trademark of Samick – serial #86108361 – ABANDONED - NO STATEMENT OF USE FILED (date 1 April 2016) on Trademarkia website
- ^ Silvertone History on Samick website, 27 Oct 2019
- ^ "Could we be seeing new Silvertone guitars soon?". Guitar.com | All Things Guitar. 2020-12-02. Retrieved 2021-05-17.
- ^ {{Cite web{2021-12-09|title=RBI Music Acquires Silvertone Brand|url=https://www.musicincmag.com/news/detail/rbi-music-acquires-silvertone-brand%7Cpublisher= Music Inc.}}
- ^ Cite error: The named reference
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