Simba Chips

Simba Chips
Product type	Potato crisps
Owner	PepsiCo (1999)
Country	South Africa
Introduced	1957; 67 years ago
Related brands	Ouma Rusks; NikNaks; Ghost Pops; Doritos; Lay's;
Markets	Southern Africa
Previous owners	Greyvenstyn Family (1957); Fedfood (1977); Foodcorp (1992);
Tagline	Roars with flavour
Website	Brand Website

Simba Chips (commonly referred to simply as Simba) is a popular South African brand of potato crisps. It was first introduced in 1957 by the Greyvensteyn family. "Simba" is the Swahili word for "lion" and the product's mascot is an adult male African Lion.^[1]^[2]

^ "A flavour of genius". The Marketing Site. Archived from the original on 14 April 2018. Retrieved 19 October 2016.
^ Henderson, Roxanne (3 February 2016). "Simba takes a bite out of 'copycat' competitor". Sowetan Live. Retrieved 19 October 2016.

[1] "A flavour of genius". The Marketing Site. Archived from the original on 14 April 2018. Retrieved 19 October 2016.

[2] Henderson, Roxanne (3 February 2016). "Simba takes a bite out of 'copycat' competitor". Sowetan Live. Retrieved 19 October 2016.

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