 | |
| Type | Doll |
|---|---|
| Company | Pedigree Dolls & Toys (from 1963)
Hasbro (1986-1997) Vivid Imaginations (1999-2002) Kid Kreations (2020-2023) |
| Country | United Kingdom |
| Availability | 1963–Present |
| Slogan | The doll you love to dress |
| Official website | |
Sindy is a British fashion doll created by Pedigree Dolls & Toys in 1963. A rival to Barbie, Sindy's look and range of fashions and accessories made her the best-selling toy in the United Kingdom in 1968 and 1970. After Marx Toys' unsuccessful attempt to introduce Sindy in the United States in the late 1970s, Hasbro bought the rights to Sindy and remodelled the doll to look more American. As a result, the doll's popularity declined; in addition, Barbie manufacturer Mattel filed a lawsuit for copyright infringement, which was settled when Hasbro agreed to remodel Sindy's face. During the 1990s, Barbie's share of the doll market continued to grow while Sindy's diminished, which led to Sindy being delisted from major retailers in 1997. Hasbro returned the doll's licence to Pedigree, and the doll was relaunched in 1999, manufactured by Vivid Imaginations. Sindy's 40th anniversary in 2003 saw a new manufacturer, New Moons, and another relaunch and redesign. There were further relaunches in 2016 by Tesco and in 2021 by Kid Kreations. There is a 60th anniversary Sindy doll which was launched at the end of 2023 to celebrate 60 years of Sindy.