Slogan

For other uses, see Slogan (disambiguation).
In 1995, FDA's assertion of authority to regulate tobacco drew heavy opposition from the tobacco industry, which erupted into lawsuits and slogans urging "Keep FDA Off the Farm."

A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, or other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The Oxford Dictionary of English defines a slogan as "a short and striking or memorable phrase used in advertising".[1] A slogan usually has the attributes of being memorable, very concise and appealing to the audience.[2]

  1. ^ Stevenson, A. (2010). Oxford Dictionary of English (Vol. III). Oxford University Press. doi:10.1093/acref/9780199571123.001.0001. ISBN 978-0199571123.
  2. ^ Lim, L.; Loi (2015). "Evaluating slogan translation from the readers' perspective: A case study of Macao". Babel. doi:10.1075/babel.61.2.07lim.