Slogan (heraldry)

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The slogan CREAG AN TUIRC appears on the crest badge of a member of Clan MacLaren.
Arms of Brady Brim-DeForest, Baron of Balvaird with the motto above the crest and war cry or slogan below.

A slogan is used in Scottish heraldry as a heraldic motto or a secondary motto. It usually appears above the crest on a coat of arms, though sometimes it appears as a secondary motto beneath the shield.[1] The word slogan dates from 1513. It is a variant of the earlier slogorn, which was an Anglicisation of the Scottish Gaelic sluagh-ghairm (sluagh "army", "host" + gairm "cry").[2] In other regions it is called a war-cry.[3]

  1. ^ Cite error: The named reference WoodcockRobinson-p112 was invoked but never defined (see the help page).
  2. ^ Merriam-Webster (2003), p. 1174
  3. ^ war-cries on heraldica.org