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| Author | Martin Lindstrom |
|---|---|
| Language | English |
| Publisher | St. Martins |
| Publication place | United States |
| ISBN | 978-1-250-08068-4 |
Small Data: the Tiny Clues that Uncover Huge Trends is Martin Lindstrom's seventh book. It chronicles his work as a branding expert, working with consumers across the world to better understand their behavior. The theory behind the book is that businesses can better create products and services based on observing consumer behavior in their homes, as opposed to relying solely on big data.