The Snowdog Art Trails are a series of public art exhibitions of large Snowdog sculptures, organised by Wild In Art from 2016 to 2018.[1] They celebrate the Snowdog from the 2012 short film, The Snowman and the Snowdog, and feature sculptures painted in a wide variety of styles, many of which reflect the area in which the dogs are displayed. In addition to large fibreglass Snowdogs, the exhibitions have also featured smaller Snowpups, decorated by and, after the event, given to local primary schools.
The trails are supported with maps and apps, allowing visitors to keep track of which Snowdogs they've found.[2][3] For the Ashford trail, visitors were able to enter codes found by each Snowdog into an app, unlocking rewards such as money off vouchers, free pens, and badges.[4][5]