 | |
| Product type | Fabric softener |
|---|---|
| Owner | Henkel North American Consumer Goods |
| Country | United States |
| Introduced | 1983 |
| Markets | United States, Canada, South Korea[1] [2] [3] |
| Previous owners | Unilever (1983–2008) |
| Website | http://www.snuggle.com |
Snuggle is a brand of fabric softener sold by Henkel North American Consumer Goods in the United States and Canada. The brand was introduced in 1983 by Unilever.[4] The product is available in sheets or liquid (in concentrate and ready-to-use forms).
In September 2008, Vestar Capital Partners acquired the North American (United States, Canada, and Puerto Rico) laundry business of Unilever, which included the Snuggle, Wisk, All, Surf, and Sunlight brands. The former Unilever businesses were combined with Huish Detergents, Inc. to form the Sun Products Corporation.[5][6]
On June 24, 2016, Henkel Consumer Goods Inc., a subsidiary of Henkel AG & Co. KGaA signed a definitive agreement to acquire the Sun Products Corporation. The transaction was valued at $3.5 billion.[7]
- ^ "Unilver Korea Store".
- ^ "스너글 브랜드관 - 11번가".
- ^ "Gmarket 스너글".
- ^ Klara, Robert (23 April 2014). "The life and times of the Snuggle bear". AdWeek. Retrieved 13 April 2018.
- ^ "Vestar Capital Partners completes acquisition of Unilever laundry business and merger of Unilever unit to Huish Detergents". Business Wire. 9 September 2008. Retrieved 5 April 2018.
- ^ "Unilever Sells U.S. Laundry Business". 2016-06-24. Retrieved 13 April 2018.
- ^ "Henkel buys laundry care firm Sun Products in $3.6 billion deal". Reuters. 2016-06-24. Retrieved 2016-06-24.