Socialflow

Socialflow, Inc.
IndustryInternet
FoundedMay 2009
FounderFrank Speiser, Mike Perrone
Headquarters,
United States Edit this on Wikidata
Area served
Worldwide
OwnersPiano Software
Websitewww.socialflow.com

Socialflow is a social media optimization platform for brands and publishers. The company uses data from Twitter firehose, proprietary algorithms, and a link proxy to try and improve the delivery of messages on social networks. The company's analysis and data visualization of the way news filtered out around the death of Osama bin Laden via Twitter received international news coverage,[1] and led to questions about the role of Twitter in journalism.[2][3]

On February 10, 2022, it was announced that SocialFlow had been acquired by digital experience platform Piano Software Inc.[4]

  1. ^ Filloux, Frédéric (May 9, 2011). "Lessons from the Osama bin Laden coverage". the Guardian. London. Retrieved August 3, 2011.
  2. ^ Solis, Brian (May 11, 2011). "The End Of The Destination Web And The Revival Of The Information Economy". Fast Company. Retrieved August 3, 2011.
  3. ^ "FMS Online Marketing". Tuesday, June 16, 2020
  4. ^ "Piano Acquires SocialFlow To Build A Social Media Optimization Service For Publishers". AdExchanger. 2022-02-10. Retrieved 2022-08-08.