Solution selling

This article was considered for deletion, and requires cleanup according to the discussion. Please improve this article if you can; the deletion discussion may suggest necessary improvements. (October 2011) (Learn how and when to remove this message)

Solution selling is a type and style of sales and selling methodology. Solution selling has a salesperson or sales team use a sales process that is a problem-led (rather than product-led) approach to determine if and how a change in a product could bring specific improvements that are desired by the customer. The term "solution" implies that the proposed new product produces improved outcomes and successfully resolves the customer problem. Business-to-business sales (B2B) organizations are more likely to use solution selling and similar sales methodologies.