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Sound masking is the inclusion of generated sound (commonly, though inaccurately, referred to as "white noise" or "pink noise") into an environment to mask unwanted sound. It relies on auditory masking. Sound masking is not a form of active noise control (noise cancellation technique); however, it can reduce or eliminate the perception of sound. Sound masking is applied to an entire area to improve acoustical satisfaction, thus improving the acoustical privacy of the space. This can help an individual focus and thereby enhance productivity.