South African Audience Research Foundation

SAARF
FoundedDecember 4, 1974 (1974-12-04)
PurposeDirect and publish media audience and product/brand research
Location
Websitesaarf.co.za
Formerly called
South African Advertising Research Foundation

The South African Audience Research Foundation (SAARF) is a non-profit organisation which publishes media audience and product/brand research on traditional media.[1]

It was formerly known as the South African Advertising Research Foundation (following a name change in 2012).[1][2][3]

It is primarily known for its research surveys AMPS, RAMS and TAMS[4][5] in addition to other products such as SAARF Development Index and the SAARF Universal Living Standards Measure (LSMs).[6]

  1. ^ a b "SAARF Website". Retrieved 17 September 2013.
  2. ^ "SAARF changes name, retains acronym". Retrieved 23 September 2013.
  3. ^ "SAARF has had a name change". Retrieved 23 September 2013.
  4. ^ "Do we need SAARF? Yes!". Retrieved 23 September 2013.
  5. ^ "Traversing South Africa's media research landscape". 7 August 2013. Retrieved 23 September 2013.
  6. ^ "Government Communications: SAARF (2002)". Retrieved 23 September 2013.