The Speak Good English Movement (SGEM) is a Singapore Government campaign[1] to "encourage Singaporeans to speak grammatically correct English that is universally understood".[2] It was launched by then-Prime Minister Goh Chok Tong on 29 April 2000. The purpose was to ensure that Singaporeans recognise the importance of speaking Standard English and to encourage its usage.[3] It is seen as a measure to counter the usage of Singapore Colloquial English, known as Singlish.