Spratt's

Spratt's

Company type	Private
Industry	Pet food
Founded	c.1860; 164 years ago (1860) in London, England
Founder	James Spratt
Headquarters	London , England

Spratt's was the world's first large-scale manufacturer of dog biscuits. The company successfully promoted their array of products for dogs and other domestic animals through the astute use of snob appeal. The company was the first to erect a billboard in London. Varieties of biscuits included 'Dog Cakes' (meat fibre and fish and meat),^[1] puppy biscuits in regular and with cod liver oil, 'Malt-milk' for puppies, 'Weetmeet' (which came in two versions one for large dogs and one for small dogs and puppies), 'Bonio', 'Spix', 'Ovals' in regular and mixed varieties (flavours being yeast & meat, fish, spice & cod liver oil, fibrine, and charcoal), 'Fibo' granulated kibble food, 'Rodnim' hound meal, Alsax, Speedall, as well as a tinned food variety.