Squier

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Squier

Formerly	V. C. Squier Company (1890–1975)
Company type	Private (1890–1975) Subsidiary (1965–75)[1] Brand (1982–present)[1]
Industry	Musical instruments
Founded	1890 in Battle Creek, Michigan, United States
Founder	Victor Carroll Squier
Fate	Acquired by Fender in 1965; company defunct in 1975, becoming a brand in 1982
Headquarters	Los Angeles , United States
Products	Current: Electric guitars, electric bass and guitar amplifiers Former: Violin strings, banjo strings and guitar strings
Owner	Fender (1975–present)[1]
Parent	Fender (1965–75)[1]
Website	fender.com/squier-series

Squier is an American brand of electric guitars owned by Fender. The former manufacturing company, established as "V. C. Squier Company" was founded in 1890 by Victor Carroll Squier in Battle Creek, Michigan, producing strings for violins, banjos, and guitars. In 1965, the company was acquired by Fender.

By 1975, Squier became defunct as a manufacturer and a brand name for strings, as Fender opted to market its strings under the Fender brand name. In 1982, the Squier name was reactivated by Fender as its brand for lower priced versions of Fender guitars. Squier guitars have been manufactured in the United States, Japan, Korea, Indonesia and China .