Static Media

Static Media
Company typePrivate
IndustryInternet
Founded2012; 12 years ago (2012)
Headquarters
Indianapolis
,
United States
Key people
  • Reggie Renner (CEO)
  • Mike Langin (CTO)
  • Brian White (COO)
  • Pete Schieke (CCO)
  • Joe Bossone (CFO)
ProductsContextual advertising
Brands
  • Looper
  • Nicki Swift
  • Mashed
  • The List
  • /Film
  • Glam.com
  • Grunge
  • SlashGear
  • Health Digest
  • Tasting Table
  • SVG
  • House Digest
  • WrestlingInc
  • Food Republic
  • Explore
  • Women
  • Foodie
  • Money Digest
  • Outdoor Guide
  • Chowhound
  • Islands
  • Hunker
  • Cuteness
  • Sciencing
  • Jalopnik
Websitestatic.com

Static Media Inc., the business name of 7Hops.com Inc.,[1] is an American internet company established in 2012, incorporated in Delaware, and based in Indianapolis. It operates ZergNet, a content recommendation business that promotes paid content across their network of brands.[2][3] Each site the company owns uses the same website model and design, sometimes dubbed "infinite scroll", whereby content is loaded continuously as the user scrolls down.[4] For example, scrolling down on the homepage loads more articles in perpetuity (until the user reaches the very first article written for the site). Scrolling down on individual articles also does not reach the page footer, instead loading a different, related article, so the user can continue reading content from the site indefinitely without needing to click a new link. This is also called "infinite-content pages" or "endless pages". The title of one of the brands, Looper, refers to this design.

  1. ^ "Policies". /Film. June 16, 2023. Retrieved June 16, 2023 – via Internet Archive. [note that the Static Media slate of websites changed, sometime between 16 June 2023's "... owned and operated by 7Hops.com Inc. (dba Static Media), a Delaware corporation" and 17 July 2023's (web.archive.org/web/20230713003504/https://www.slashfilm.com/policies/) "owned and operated by Static Media Inc., a Delaware corporation"]
  2. ^ Chapman, Lizette (November 5, 2014). "ZergNet Scores $3.2 Million to Build 'Pinterest for Content'". The Wall Street Journal. Retrieved November 12, 2024.
  3. ^ Fischer, Ben (November 6, 2014). "Greycroft Partners places bet on ZergNet, a content recommendation firm that's not in advertising". New York Business Journal. Retrieved November 12, 2024.
  4. ^ Neusesser, Tim (September 4, 2022). "Infinite Scrolling: When to Use It, When to Avoid It". Nielsen Norman Group. Retrieved August 9, 2024.