Stimulated Records was founded by Dante Ross, an A&R representative and record producer, who was mentioned by De La Soul on its first album, and was the original architect of Elektra Records' hip hop roster of the early to mid 1990s. The label released the likes of Sadat X, Camp Lo, and Cella Dwellas. In 2023, Ross partnered with Roc Nation's distribution company Equity Distribution to relaunch Stimulated Music.