Stoppa sabbet (lit. 'Stop the sabotage') was a Swedish campaign against payphone vandalism, run by the state telecom agency Televerket, starting in 1980.[1] The campaign especially targeted preadolescent children, including an annual drawing competition for 6th graders and various other outreach efforts and sponsorships. Advertising that was part of the campaign was placed in phone books, telephone booths and comic books. Part of the campaign was the funding of the film Stockholmsnatt for 2,000,000 Swedish kronor.
Televerket claimed that the campaign had some effect on payphone vandalism, though costs associated with vandalism remained high throughout.
- ^ Låby, E. (2018:282). Vinnande bilder! Teckningstävlingar för barn 1938-2000. United States: Linköping University Electronic Press.