Store-within-a-store

Enclosed stores in Bloomingdale's department store, Tysons, Washington DC metropolitan area
Separate counters by brand: Cosmetics Hall at a Liverpool department store in Mexico City
Section of main sales floor: Toys R Us section at Macy's Philadelphia flagship, 2024

A store-within-a-store, also referred to as store-in-store (North America) or shop-in-shop (U.K. et al.), refers to a space within a larger retail store, designated for use by a specific brand to feature its products, clearly branded with signs and other branding elements like color, materials, layout, etc. Such a space may be a section of the main area of the store, or it may have the form of an enclosed store with "walls" an entrance, much like a store in a shopping mall. Stores-within-stores are particularly common in Europe and Asia.[1]

  1. ^ Shen, Lu; Zhuang, Guijun; Teng, Wenbo (January 2019). Ignaciuk, Przemyslaw (ed.). "A Decision on the Store‐within‐a‐Store Strategy Based on the Uncertainty Model". Mathematical Problems in Engineering. 2019 (1). doi:10.1155/2019/4080435. ISSN 1024-123X.