Google Business Photos (now called "Indoor Street View") is a virtual tour service started by Google. It uses the same photography technique used in Google Street View in order to offer 360˚ interactive panoramas inside businesses.[1] Once the virtual tour is published by Google, the link to the tour is displayed directly on the search results page. The tour is also published on Google+ Local (now just called Google+) pages and Google Maps.[2] A user visiting a business published virtual tour can navigate inside the business in the same way a user of Google Street View can navigate roads, streets and highways.[3][4]