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A street team is a term used in marketing to describe a group of people who help with promoting an event, an artist/musician/band, a public figure or a product. Street teams are promotional tools that have been adopted industry-wide as a standard line item in marketing budgets by entertainment companies, record labels, the tech industry, corporate brand marketers, new media companies and direct marketers worldwide. The music industry is now seeing a boom in the use of large street teams to reach out to fans and improve sales among fewer, harder-to-reach fans internationally.