 | This article may be confusing or unclear to readers. In particular, it seems like this article is referring to a solid column on an hour-by-week chart that would be formed by running a show at (6:00) M-F, Sun-Sat, etc. Jeopardy, like the local news, would appear that way, but is specifically excluded in the first statement of the overview which mentions it. (May 2014) |
Strip programming or stripping is a technique used for scheduling television and radio programming to ensure consistency and coherency. Television or radio programs of a particular style (such as a television series) are given a regular daily time slot during the week, so that it appears as a strip straight across the weekly schedule. For example, radio and television broadcasters may program a news program at rush hours every day, or at least every weekday.
Strip programming is used to deliver consistent content to targeted audiences. Broadcasters know or predict the times at which certain demographics will be listening to or watching their programs and play them at that time. Most television dayparts outside of prime time use strip programming five days a week (with some selected programs also being stripped on one or both days of the weekend), with the same programs being broadcast every day at the same time to target specific demographics. Strip programming is sometimes criticized as making programming too predictable, and reducing diversity and uniqueness.