Strongbow (cider)

Strongbow
logo
TypeCider
ManufacturerH. P. Bulmer (UK)
Stassen (Europe)
Carlton & United Breweries (Australia)
DistributorHeineken N.V.
Carlton & United Breweries (Australia)
Country of origin United Kingdom
Introduced1960
Alcohol by volume 4.5–6.0%
ColourGolden yellow
FlavourInitial strong 'cidery' flavour from the fermented bittersweet juice with a hint of 'appliness' or cooked apple coming from the culinary fruit.[1]
VariantsGold (dry) (excluding USA)
Dark Fruit
Cherry Blossom
Cloudy Apple
Gold Apple
Honey
Red Berry
Elderflower
Ginger (USA only)
Websitestrongbow.com
Draught Strongbow in a Strongbow brand pint glass

Strongbow is a dry cider produced by H. P. Bulmer in the United Kingdom since 1960. Strongbow is the world's leading cider with a 15 per cent volume share of the global cider market and a 29 per cent volume share of the UK cider market.[2][3] Bulmer's is a subsidiary of Heineken N.V., the multinational Dutch brewer who also own the sustainable cider brand Inch's.[4][5][6][7]

Strongbow was the highest selling cider in Australia and was the second-highest selling cider in North America as of 2012.[2] Belgian-produced Strongbow Gold was introduced in Europe in response to cider's growing popularity on the continent in 2011.

The majority of Strongbow is produced at Bulmer's Hereford plant, although regional variations are also produced at Heineken's cider mill in Belgium and in Australia.

  1. ^ [1] Archived 21 October 2011 at the Wayback Machine[title missing]
  2. ^ a b Alcoholic Drinks: Euromonitor from trade sources/national statistics (2012)
  3. ^ BeverageDaily.com (9 July 2012). "Our first ever UK cider can 'challenge' mainstream brands: Carlsberg". beveragedaily.com. Retrieved 19 September 2016.
  4. ^ Woolfson, Daniel (28 April 2021). "Heineken launches 'sustainable' cider brand Inch's". The Grocer.
  5. ^ "Welcome to Inch's Cider". sitename facebook.
  6. ^ "SUSTAINABLE CIDER BRAND INCH'S SET TO SHAKE UP THE CIDER CATEGORY". Heineken UK. 30 April 2021.
  7. ^ "Heineken's Inch's cider – Product Launch". 29 April 2021.