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| Date | January 18, 1976 | ||||||||||||||||||
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| Stadium | Miami Orange Bowl, Miami, Florida | ||||||||||||||||||
| MVP | Lynn Swann, wide receiver | ||||||||||||||||||
| Favorite | Steelers by 7[1][2] | ||||||||||||||||||
| Referee | Norm Schachter | ||||||||||||||||||
| Attendance | 80,187[3] | ||||||||||||||||||
| Ceremonies | |||||||||||||||||||
| National anthem | Tom Sullivan and Up With People | ||||||||||||||||||
| Coin toss | Former United States Secretary of the Navy John Warner | ||||||||||||||||||
| Halftime show | Up with People presents "200 Years and Just a Baby: Tribute to America's Bicentennial" | ||||||||||||||||||
| TV in the United States | |||||||||||||||||||
| Network | CBS | ||||||||||||||||||
| Announcers | Pat Summerall, Tom Brookshier and Hank Stram (4th quarter only) | ||||||||||||||||||
| Nielsen ratings | 42.3 (est. 57.7 million viewers)[4] | ||||||||||||||||||
| Market share | 78 | ||||||||||||||||||
| Cost of 30-second commercial | $110,000 | ||||||||||||||||||
| Radio in the United States | |||||||||||||||||||
| Network | CBS Radio | ||||||||||||||||||
| Announcers | Ed Ingles and Jim Kelly | ||||||||||||||||||
Super Bowl X was an American football game between the National Football Conference (NFC) champion Dallas Cowboys and the American Football Conference (AFC) champion Pittsburgh Steelers to decide the National Football League (NFL) champion for the 1975 season. The Steelers defeated the Cowboys by the score of 21–17 to win their second consecutive Super Bowl. They were the third team to win back-to-back Super Bowls. (The Miami Dolphins won Super Bowls VII and VIII, and the Green Bay Packers won Super Bowls I and II.) It was also the first Super Bowl in which both participating teams had previously won a Super Bowl, as the Steelers were the defending champions and the Cowboys had won Super Bowl VI.
The game was played at the Miami Orange Bowl[5] in Miami, Florida, on January 18, 1976, one of the first major national events of the United States Bicentennial year. Both the pre-game and halftime show celebrated the Bicentennial, while players on both teams wore special patches on their jerseys with the Bicentennial logo.
Super Bowl X featured a contrast of playing styles between the Steelers and the Cowboys, which were the two most popular teams in the league. The Steelers, dominating teams with their "Steel Curtain" defense and running game, finished the regular season with a league best 12–2 record and defeated the Baltimore Colts and the Oakland Raiders in the playoffs. The Cowboys, with their offense and "flex" defense, became the first NFC wild-card team to advance to the Super Bowl after posting a 10–4 regular season record and postseason victories over the Minnesota Vikings and the Los Angeles Rams.
Trailing 10–7 in the fourth quarter of Super Bowl X, in the second Super Bowl where the winning team was behind at halftime (Super Bowl V between the Colts and the Cowboys was the other; the Colts trailed at the half 13-6 and would go on to win 16–13), the Steelers rallied to score 14 unanswered points, including a 64-yard touchdown reception by Pittsburgh wide receiver Lynn Swann. The Cowboys cut the score, 21–17, late in the game with wide receiver Percy Howard's 34-yard touchdown reception, but Pittsburgh safety Glen Edwards halted Dallas' rally with an end zone interception as time expired. Swann, who caught four passes for a Super Bowl record 161 yards and one touchdown, became the first wide receiver to be named Super Bowl MVP.
- ^ DiNitto, Marcus (January 25, 2015). "Super Bowl Betting History – Underdogs on Recent Roll". Sporting News. Archived from the original on February 4, 2015. Retrieved February 4, 2015.
- ^ "Super Bowl History". Vegas Insider. Archived from the original on February 4, 2015. Retrieved February 4, 2015.
- ^ "Super Bowl Winners". NFL.com. National Football League. Archived from the original on January 7, 2019. Retrieved February 4, 2015.
- ^ "Historical Super Bowl Nielsen TV Ratings, 1967–2009 – Ratings". TVbytheNumbers. Archived from the original on February 8, 2010. Retrieved October 9, 2012.
- ^ This was the last game played on AstroTurf at the Orange Bowl. The artificial surface was installed in 1970, but after this game, the AstroTurf was ripped up and grass was replanted for the 1976 season. Also, this was the last open-air stadium Super Bowl to be played on AstroTurf. Every outdoor Super Bowl since then had been played on grass, until Super Bowl XLVIII when it was played on a next-generation artificial surface.