 | |||||||||||||||||||
| |||||||||||||||||||
| |||||||||||||||||||
| Date | January 22, 1989 | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Stadium | Joe Robbie Stadium, Miami, Florida | ||||||||||||||||||
| MVP | Jerry Rice, wide receiver | ||||||||||||||||||
| Favorite | 49ers by 7[1][2] | ||||||||||||||||||
| Referee | Jerry Seeman | ||||||||||||||||||
| Attendance | 75,129[3] | ||||||||||||||||||
| Ceremonies | |||||||||||||||||||
| National anthem | Billy Joel | ||||||||||||||||||
| Coin toss | Nick Buoniconti, Bob Griese, and Larry Little | ||||||||||||||||||
| Halftime show | "Be Bop Bamboozled" – South Florida-area dancers and performers including Elvis Presto, and 3-D effects | ||||||||||||||||||
| TV in the United States | |||||||||||||||||||
| Network | NBC | ||||||||||||||||||
| Announcers | Dick Enberg and Merlin Olsen | ||||||||||||||||||
| Nielsen ratings | 43.5 (est. 81.6 million viewers)[4] | ||||||||||||||||||
| Market share | 68 | ||||||||||||||||||
| Cost of 30-second commercial | $675,000 | ||||||||||||||||||
| Radio in the United States | |||||||||||||||||||
| Network | CBS Radio | ||||||||||||||||||
| Announcers | Jack Buck and Hank Stram | ||||||||||||||||||
Super Bowl XXIII was an American football game between the American Football Conference (AFC) champion Cincinnati Bengals and the National Football Conference (NFC) champion San Francisco 49ers to decide the National Football League (NFL) champion for the 1988 season. The 49ers defeated the Bengals 20–16, winning their third Super Bowl. The game was played on January 22, 1989, at Joe Robbie Stadium in Miami (now part of the suburb of Miami Gardens, which became a separate city in 2003). This was the first Super Bowl hosted in the Miami area in 10 years, and the first in Miami not held at the Orange Bowl.
This was the second meeting between these two teams in the Super Bowl; their first meeting was seven years earlier. The game was also the third rematch between Super Bowl teams after Super Bowl XIII and Super Bowl XVII. This was the Bengals' second Super Bowl appearance after finishing the regular season with a 12–4 record. The 49ers were making their third Super Bowl appearance after posting a 10–6 regular season record.
The game is best remembered for the 49ers' fourth-quarter game-winning drive. Down 16–13, San Francisco got the ball on their own 8-yard line with 3:10 on the clock and marched 92 yards down the field in under three minutes. They then scored the winning touchdown on a Joe Montana pass to John Taylor with just 34 seconds left in the game. The game was tight throughout. The teams combined for five field goals, and battled to a 3–3 score by the end of the second quarter, the first halftime tie in Super Bowl history. Cincinnati's only touchdown, a 93-yard kickoff return by Stanford Jennings in the third quarter, was quickly answered by a four-play, 85-yard drive that ended with San Francisco wide receiver Jerry Rice's 14-yard touchdown reception. The touchdown came one play after Cincinnati cornerback Lewis Billups dropped what would have been a drive-ending interception in the end zone. Rice, who was named the Super Bowl MVP, caught 11 passes for a Super Bowl record 215 yards and a touchdown, while also rushing once for five yards.
- ^ DiNitto, Marcus (January 25, 2015). "Super Bowl Betting History – Underdogs on Recent Roll". The Linemakers. Sporting News. Archived from the original on February 4, 2015. Retrieved February 4, 2015.
- ^ "Super Bowl History". Vegas Insider. Retrieved February 4, 2015.
- ^ "Super Bowl Winners". NFL.com. Retrieved February 4, 2015.
- ^ "Historical Super Bowl Nielsen TV Ratings, 1967–2009 – Ratings". TVbytheNumbers. Archived from the original on February 8, 2010. Retrieved October 9, 2012.