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| Date | January 30, 1994 | ||||||||||||||||||
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| Stadium | Georgia Dome, Atlanta, Georgia | ||||||||||||||||||
| MVP | Emmitt Smith, running back | ||||||||||||||||||
| Favorite | Cowboys by 10.5[1][2] | ||||||||||||||||||
| Referee | Bob McElwee | ||||||||||||||||||
| Attendance | 72,817[3] | ||||||||||||||||||
| Ceremonies | |||||||||||||||||||
| National anthem | Natalie Cole | ||||||||||||||||||
| Coin toss | Joe Namath | ||||||||||||||||||
| Halftime show | The Judds (feat. Wynonna and Naomi Judd), Clint Black, Travis Tritt and Tanya Tucker | ||||||||||||||||||
| TV in the United States | |||||||||||||||||||
| Network | NBC | ||||||||||||||||||
| Announcers | Dick Enberg, Bob Trumpy, O. J. Simpson and Will McDonough | ||||||||||||||||||
| Nielsen ratings | 45.5 (est. 90 million viewers)[4] | ||||||||||||||||||
| Market share | 66 | ||||||||||||||||||
| Cost of 30-second commercial | $900,000 | ||||||||||||||||||
| Radio in the United States | |||||||||||||||||||
| Network | CBS Radio | ||||||||||||||||||
| Announcers | Jack Buck and Hank Stram | ||||||||||||||||||
Super Bowl XXVIII was an American football game between the National Football Conference (NFC) champion Dallas Cowboys and the American Football Conference (AFC) champion Buffalo Bills to decide the National Football League (NFL) champion for the 1993 season. The Cowboys defeated the Bills, for the second straight year, by a score of 30–13, winning their fourth Super Bowl in team history, tying the Pittsburgh Steelers and the San Francisco 49ers for most Super Bowl wins. The Buffalo Bills became the only team to both play and lose four consecutive Super Bowls (XXV, XXVI, XXVII, XXVIII) for a 0–4 franchise Super Bowl record, and as of 2024, remains the team's most recent Super Bowl appearance. This is also the most recent consecutive Super Bowl rematch. The game was played on January 30, 1994, at the Georgia Dome in Atlanta. Since the 1993 regular season was conducted over 18 weeks (two byes per team), the traditional bye week between the conference championship games and the Super Bowl was not employed; the last time this had happened was before Super Bowl XXV.
This is the only time that the same two teams have met in consecutive Super Bowls. The defending Super Bowl XXVII champion Cowboys finished with a 12–4 regular season record, despite key players missing games due to injuries. The Bills were making their fourth consecutive Super Bowl appearance, but still seeking their first title, after also finishing with a 12–4 regular season record, largely through the strength of their no-huddle offense.
After trailing 13–6 at halftime, the Cowboys scored 24 unanswered points in the second half. The Bills had built their lead off of running back Thurman Thomas' 4-yard touchdown run. But just 45 seconds into the third quarter, Thomas was stripped of the ball, and Dallas safety James Washington returned the fumble 46 yards for a touchdown to tie the game. From there, Cowboys running back Emmitt Smith, who was named the Super Bowl MVP, largely took over the game. On Dallas' next possession, Smith was handed the ball seven times on an eight-play, 64-yard drive that was capped off with his 15-yard touchdown run. He later scored on a 1-yard touchdown in the fourth quarter. Overall, Smith had 30 carries for 132 yards and 2 touchdowns, while also catching 4 passes for 26 yards.
- ^ DiNitto, Marcus (January 25, 2015). "Super Bowl Betting History – Underdogs on Recent Roll". The Linemakers. Sporting News. Archived from the original on February 4, 2015. Retrieved February 4, 2015.
- ^ "Super Bowl History". Vegas Insider. Retrieved February 4, 2015.
- ^ "Super Bowl Winners". National Football League. Retrieved February 4, 2015.
- ^ "Historical Super Bowl Nielsen TV Ratings, 1967–2009 – Ratings". TVbytheNumbers. Archived from the original on February 8, 2010. Retrieved October 9, 2012.