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| Date | January 26, 1997 | ||||||||||||||||||
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| Stadium | Louisiana Superdome, New Orleans, Louisiana | ||||||||||||||||||
| MVP | Desmond Howard, return specialist | ||||||||||||||||||
| Favorite | Packers by 14[1][2] | ||||||||||||||||||
| Referee | Gerald Austin | ||||||||||||||||||
| Attendance | 72,301[3] | ||||||||||||||||||
| Ceremonies | |||||||||||||||||||
| National anthem | Luther Vandross | ||||||||||||||||||
| Coin toss | Past Super Bowl winning coaches: Hank Stram, Mike Ditka, Tom Flores, Tom Landry, Chuck Noll, George Seifert | ||||||||||||||||||
| Halftime show | The Blues Brothers, James Brown, and ZZ Top | ||||||||||||||||||
| TV in the United States | |||||||||||||||||||
| Network | Fox | ||||||||||||||||||
| Announcers | Pat Summerall, John Madden, Ron Pitts and Bill Maas | ||||||||||||||||||
| Nielsen ratings | 43.3 (est. 87.87 million viewers)[4] | ||||||||||||||||||
| Market share | 65 | ||||||||||||||||||
| Cost of 30-second commercial | $1.2 million | ||||||||||||||||||
| Radio in the United States | |||||||||||||||||||
| Network | Westwood One | ||||||||||||||||||
| Announcers | Howard David and Matt Millen | ||||||||||||||||||
Super Bowl XXXI was an American football game between the American Football Conference (AFC) champion New England Patriots and the National Football Conference (NFC) champion Green Bay Packers to decide the National Football League (NFL) champion for the 1996 season. The Packers defeated the Patriots by the score of 35–21, earning their third overall Super Bowl victory, and their first since Super Bowl II. The Packers also extended their league record for the most overall NFL championships to 12. It was also the last in a run of 13 straight Super Bowl victories by the NFC over the AFC. The game was played on January 26, 1997, at the Louisiana Superdome in New Orleans, Louisiana.
This Super Bowl featured two clubs that had recently returned to competitiveness. After 24 mostly dismal seasons since Vince Lombardi left, the Packers' fortunes turned after head coach Mike Holmgren and quarterback Brett Favre joined the team in 1992. After four losing seasons, the Patriots' rise began in 1993 when Bill Parcells was hired as head coach, and the team drafted quarterback Drew Bledsoe. Under their respective head coaches and quarterbacks, Green Bay posted an NFC-best 13–3 regular season record in 1996, while New England advanced to their second Super Bowl after recording an 11–5 record in what would be their first of ten Super Bowl appearances under owner Robert Kraft.
The game began with the teams combining for 24 first-quarter points, the most in Super Bowl history. The Packers then scored 17 unanswered points in the second quarter, including Favre's then-Super Bowl record 81-yard touchdown pass to wide receiver Antonio Freeman. In the third quarter, the Patriots cut the lead to 27–21 off of running back Curtis Martin's 18-yard rushing touchdown. But on the ensuing kickoff, Desmond Howard returned the ball a then-Super Bowl record 99 yards for a touchdown. The score proved to be the last one, as both teams' defenses took over the rest of the game. Howard became the first special teams player ever to be named Super Bowl MVP. He gained a total of 154 kickoff return yards, and also recorded a then-Super Bowl record 90 punt return yards, thus tying the then-Super Bowl records of total return yards (244) and combined net yards gained (244).
This was the first Super Bowl broadcast by Fox under its first contract to carry NFL games. By a large margin it was the highest-rated program aired in Fox's history at the time.
- ^ DiNitto, Marcus (January 25, 2015). "Super Bowl Betting History – Underdogs on Recent Roll". Sporting News. Archived from the original on February 4, 2015. Retrieved February 4, 2015.
- ^ "Super Bowl History". Vegas Insider. Retrieved February 4, 2015.
- ^ "Super Bowl Winners". NFL.com. National Football League. Retrieved February 4, 2015.
- ^ "Historical Super Bowl Nielsen TV Ratings, 1967–2009 – Ratings". TVbytheNumbers. Archived from the original on February 8, 2010. Retrieved October 9, 2012.