Industry | Groceries |
---|---|
Founded | 2021 |
Founder | Sarah Balle |
Defunct | 2023 |
Fate | Liquidated |
Headquarters | Auckland |
Area served | |
Revenue | $6.5 million (June 2022) |
Number of employees | 118 (November 2023)[1] |
Supie was an online New Zealand supermarket. It was launched in 2021 by Sarah Balle and failed in 2023 after running out of cash. It was put into voluntary administration on 30 October, and subsequently liquidated, owing over $2.1 million to over 4,000 creditors. Its goal was to disrupt the country's supermarket duopoly, operated by Foodstuffs and Woolworths.[2][3]