Suretone Records

Suretone Records
Parent company
Founded2006 (2006)
FounderJordan Schur
Distributor(s)Interscope Geffen A&M
(United States)
Polydor Records
(United Kingdom)
ADA (Relaunch)
GenreAlternative rock, emo, rap rock, metal
Country of originUnited States
LocationLos Angeles, California
Official websitesuretone.com

Suretone Records[1] is an American record label established in 2006 as a joint venture by Jordan Schur, former CEO of Geffen Records,[2] and Interscope Records,[3] to release alternative rock music.[4][5] Several high-profile bands such as Weezer, The Cure, Rooney, New Found Glory and Angels and Airwaves remained on Geffen and carried the Suretone imprint.[4][6]

The label shut down in 2010 after the failures of albums by Chris Cornell and Shwayze. In 2016, the Suretone label returned with distribution through the Alternative Distribution Alliance.

  1. ^ "Jordan schur in partnership with interscope records launches suretone records - umg". UMG. Retrieved 2016-01-23.
  2. ^ Leeds, Jeff (2006-03-14). "President of Geffen Records Is Leaving to Start New Label". The New York Times. ISSN 0362-4331. Retrieved 2023-10-07.
  3. ^ Newman, Melinda (25 Mar 2006). "Geffen Shuffle: Fair In, Shur Gets New Label Shot". Billboard. Vol. 118, no. 12. Nielsen Business Media. pp. 5–6.
  4. ^ a b Gallo, Phil (2006-03-14). "Schur rolls with rock label". Variety. Retrieved 2023-10-07.
  5. ^ Duhigg, Charles (2006-03-15). "Universal Music Forms Suretone Records". Los Angeles Times. Retrieved 2023-10-07.
  6. ^ Billboard Staff (2007-02-20). "Suretone Taps P2Ps". Billboard. Retrieved 2023-10-07.