Susan Bonds is the president and CEO of 42 Entertainment, a Pasadena-based company that specializes in the creation and production of alternate reality games (ARGs)—participatory and massively immersive experiences that are typically tied to a commercial entertainment property. While at 42 Entertainment she has produced such notable ARGs as ilovebees (for Microsoft's launch of Halo 2), Dead Man's Tale (for Disney's Pirates of the Caribbean: Dead Man's Chest), Year Zero (for Nine Inch Nails), Why So Serious? (for Warner Bros.' The Dark Knight), and Flynn Lives (for Disney's Tron: Legacy). Two of these projects, Year Zero and Why So Serious?, were awarded a Cyber Grand Prix at the Cannes Lions, the world's largest international advertising festival.