| Sweetest Day | |
|---|---|
| Observed by | Great Lakes region |
| Type | Local |
| Celebrations | Giving presents such as greeting cards and candy to loved ones. |
| Date | Third Saturday in October |
| 2023 date | October 21 |
| 2024 date | October 19 |
| 2025 date | October 18 |
| 2026 date | October 17 |
| Frequency | Annual |
Sweetest Day is a holiday that is celebrated in the Midwestern United States,[1] in parts of the Northeastern United States, in Arizona, and in Florida on the third Saturday in October.[2] It is a day to share romantic deeds or expressions, and acts of charity and kindness.[3] The idea was once presented as a Valentine's Day for men so that women could celebrate their significant other. Sweetest Day has also been referred to as a "Hallmark holiday" or a "concocted promotion" created by the candy industry solely to increase sales of sweets.[4]