 | This article's lead section contains information that is not included elsewhere in the article. (December 2021) |
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| Product type | Cleaning |
|---|---|
| Owner | Procter & Gamble |
| Introduced | 1999 |
| Markets | Worldwide |
| Tagline | Stop cleaning. Start Swiffering. |
| Website | www |
Swiffer is an American brand of cleaning products that is made by Procter & Gamble. Introduced in 1999,[1] the brand uses the "razor-and-blades" business model, whereby the consumer purchases the handle assembly at a low price, but must continue to purchase replacement refills and pads over the lifespan of the product. Swiffer has become a half-billion dollar brand in fifteen countries.[2]
- ^ Capon, Noel (2009). Capon's Marketing Framework. Wessex Publishing. ISBN 978-0-9797344-6-5. Retrieved May 29, 2011.
- ^ Colapinto, John (October 3, 2011). "Famous Names". New Yorker.