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Synchromysticism is the practice of attributing mystical or esoteric significance to coincidences. The word, a portmanteau of synchronicity and mysticism, was coined by Jake Kotze in August 2006.[1] Synchromysticism has been described as a phenomenon "existing on the fringe of areas already considered fringe".[1] Steven Sutcliff and Carole Cusack describe synchromysticism as "part artistic practice, part spiritual or metaphysical system, part conspiracy culture",[2] while Jason Horsley describes it as "a form of postmodern animism" that "combines Jung's notion of meaningful coincidences with the quest for the divine, or self-actualization through experience of the divine."[3]