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|
 | |
| Country | Sri Lanka |
|---|---|
| Broadcast area | Sri Lanka and Worldwide |
| Programming | |
| Language(s) | Sinhalese |
| Picture format | 1080i HDTV 576i SD |
| Ownership | |
| Owner | Derana Macro Entertainment (Dilith Jayaweera) |
| Sister channels |
|
| History | |
| Launched | 11 October 2005 |
| Links | |
| Website | www |
| Availability | |
| Terrestrial | |
| UHF (Colombo) | Channel 37[1] |
| UHF (Kandy) | Channel 32 |
| UHF (Nayabedda) (FTA) | Channel 32 |
| UHF (Badulla) | Channel 31 |
| UHF (Gongala) | Channel 31 |
| UHF (Ratnapura) | Channel 30 |
| UHF (Nuwara Eliya) | Channel 36 |
| UHF (Kalutara) | Channel 56 |
| TV Lanka Digital TV | Channel 5 |
TV Derana is a Sri Lankan private entertainment terrestrial television channel broadcasting in Sri Lanka. Launched on 11 October 2005,[2] it is one of the most popular television networks in the country.[3] Its main transmission tower is on the Kikilimana mountain, and coverage is extended nationwide via eight transmission towers.[4]
The channel is available on digital medium through Dialog TV, PEO TV and the OTT platform Dflix (revamp of Gluuoo). Derana broadcasts contemporary content that upholds Sri Lankan values on its "අපේ දේ රැකගෙන, අලුත් දේ අරගෙන" / “Ape De Rakagena, Aluth De Aragena” (Conserve our own and embrace the new) platforms.
The channel focuses viewers in the two premium socio-economic categorizations SEC A and SEC B.[citation needed] TV Derana is the No. 1 television channel in Sri Lanka, according to late 2021 LMRB search data.[4] The channel has maintained this position since March 2017.
TV Derana won 47 awards at the Sri Lanka Institute of Marketing Nielsen People's Awards 2020 including the "Television Channel of the Year", "Peoples Youth Choice Television Channel of the Year". TV Derana won these awards at the previous year as well including the biggest award ‘The Local Brand of the year”.[citation needed]
TV Derana also holds the all-time record for having the most programmes by one channel, in the top 10 most rated programmes.[citation needed] According to the recent LMRB research data, TV Derana has eight programmes in the top 10 including the first two programmes in the country.[5][6]
In October 2014, TV Derana was appointed the first and only Multi Channel Network (MCN) of YouTube in Sri Lanka.[7]
TV Derana became the first channel in Sri Lanka to reach one million subscribers and one billion total views in 2019.[citation needed]
- ^ "'Derana' is born". Sunday Times. Retrieved 4 December 2019.
- ^ "'Derana': A new TV Channel for Lankan family audiences". Sunday Times. Retrieved 4 December 2019.
- ^ TV Derana is a Sri Lankan private entertainment terrestrial television channel broadcasting in Sri Lanka. "TV Derana is a Sri Lankan private entertainment terrestrial television channel broadcasting in Sri Lanka".
- ^ a b "Welcome to Kantar LMRB". www.lmrbint.com. Retrieved 2021-10-02.
- ^ "Derena celebrates sixth anniversary", The Island Online, 1 October 2011
- ^ [1], "TV Derana ranked Sri Lanka's No. 1 TV channel"
- ^ Editorial (2018-08-02). "Content Creators can now monetize via YouTube in Sri Lanka!". Pulse. Retrieved 2021-10-02.