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| Type | Energy drink |
|---|---|
| Manufacturer | The Coca-Cola Company |
| Country of origin | USA |
| Introduced | February 2006 |
| Website | www |
Tab Energy was a low calorie energy drink created by The Coca-Cola Company. The beverage is unique as it is sweetened with sucralose (rather than saccharin), it has a translucent pink color, and is lightly carbonated.
It is packed in 10.5-US-fluid-ounce (311 ml) slim cans (with a shape similar to the can used for Red Bull). The New Yorker notes that the original Tab has 31 milligrams of caffeine and less than 1 calorie (4.2 kJ) per serving, while Tab Energy has 95 milligrams of caffeine and 5 calories (21 kJ). (It also contains 785 mg taurine, 116 mg ginseng extract, 19 mg carnitine, and 0.90 mg guarana extract, according to the can.)
The drink is currently being targeted and advertised towards a female market as illustrated by the pink color theme and slogan 'Fuel to be Fabulous'. The song used in the American version of the commercial is "Cobrastyle" by the Teddybears.
Tab Energy is also available in Mexico since December 2006, in New Zealand since February 26, 2007, and in Spain since September 2008 under the name Tab Fabulous. This drink has been discontinued by Coca-Cola.[1]
- ^ "La Coca-Cola más chic…se viste de rosa". 8 September 2008.