Talahon refers to a German trend on TikTok and other social media platforms in 2024. The trend is characterised by videos of young men, often with a Muslim migrant background, especially from Arab countries such as Syria,[1] adopting aggressive postures and showcasing luxurious, albeit often fake, accessories. The phenomenon is deeply rooted in a specific portrayal of patriarchy, masculinity, misogyny and materialism, and it has sparked widespread discussion and controversy. Talahon was nominated as the Youth Word of the Year in Germany.[2]