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Psychographics has been used and "known about" long before 2016 US elections. For instance, the Canadian Tourism Commission, as it was called then, back in 2010-2011 released its EQ (C) methodology for increasing visitor numbers. It is a piece of genius and was based on - as it identified itself - psychographics.
As well, the big department stores have used psychographics for yonks before that as a determinent for how they set up their shops.... where shelves would go, which section would be at the front of the store, which in the middle, and at the back (eg: lots had perfume sections at the front). They are finessing their shop layouts all the time, using psychographics to help them. — Preceding unsigned comment added by 220.235.22.93 (talk) 05:57, 20 August 2019 (UTC)[reply]