 | |
| Company type | Private |
|---|---|
| Industry | Technology |
| Founded | 2010 |
| Founder | Are Traasdahl, Founder Dag Liodden, Co-Founder & CTO |
| Headquarters | |
Key people | Sigvart Voss Eriksen, CEO[1] |
| Revenue | $34 million (2015)[2] |
Number of employees | 135[2] |
| Website | www.tapad.com |
Tapad Inc. is a venture-funded startup company based in New York City[3][4] that develops and markets software and services for cross-device advertising and content delivery. It uses algorithms to analyze internet and device data and predict whether two or more devices are owned by the same person. Participating websites and apps then cater their advertisements based on a collective knowledge of the user's actions across all of their devices.
Tapad was founded in 2010 by Are Traasdahl. It raised $1.8 million in funding in June 2011 and another $6.5 million in March 2013.
On January 29, 2016, Telenor Group entered into an agreement to acquire approximately 95% of Tapad Inc. The purchase price is US$360 million, on a debt and cash-free 100% basis. In November 2020, Tapad was acquired by Experian.
- ^ Schiff, Allison (June 8, 2017). "Telenor Exec Takes Over As Tapad CEO, As Are Traasdahl Transitions To The Board". AdExchanger. Retrieved June 29, 2017.
- ^ a b "America's Most Promising Companies: #39 Tapad", Forbes, retrieved February 5, 2017
- ^ Lunden, Ingrid (2016-02-01). "Telenor Jumps Into Ad Tech, Acquires Tapad For $360M". TechCrunch. Retrieved 2022-06-28.
- ^ Schonfeld, Erick (2011-06-15). "Tapad Brings Ad Retargeting To Mobile, And $1.8 Million From Powerhouse Investors". TechCrunch. Retrieved 2022-06-28.