Tayto (Republic of Ireland)

Not to be confused with the separate company based in Northern Ireland, Tayto (Northern Ireland).

Tayto Snacks
IndustryPotato crisps
Founded25 May 1954; 70 years ago (1954-05-25)
FounderJoe Murphy
Headquarters
Ashbourne, County Meath
,
Ireland
Area served
Ireland
OwnerIntersnack
Websitetaytocrisps.ie taytosnacks.ie

Tayto Snacks is a crisp and popcorn manufacturer in Ireland, founded by Joe Murphy in May 1954[1][2] and owned by German snack food company Intersnack.[3] It owns several brands, including its leading product of Tayto Crisps for which it invented the first flavoured crisp production process.[4] The first seasoned crisps produced were Cheese & Onion.[5][6] Companies worldwide sought to buy the rights to Tayto's technique.[7] Tayto crisps are a cultural phenomenon throughout Ireland,[8] so much so that in November 2010, Tayto opened their own theme park called "Tayto Park" near Ashbourne.[9]

The company is entirely separate from Tayto Group Limited in Northern Ireland, which has a similar product range. Tayto in the Republic of Ireland owns the name and mascot, and Tayto in Northern Ireland uses both under a licensing agreement. The Northern Irish Tayto is widely sold in both Northern Ireland and Great Britain, while the Republic of Ireland brand is sold in the Republic.

  1. ^ TaytoCrisps.ie Archived 5 October 2010 at the Wayback Machine
  2. ^ "THE TAYTO CRISP CO – Irish Company Info". SoloCheck. Archived from the original on 12 February 2018. Retrieved 11 February 2018.
  3. ^ "Tayto Snacks becomes the crisp new name for Largo Foods". The Irish Times. 21 March 2013. Archived from the original on 12 February 2019. Retrieved 26 November 2019.
  4. ^ "Obituary: Joe 'Spud' Murphy". The Telegraph. Telegraph Media Group. 5 November 2001. Archived from the original on 16 April 2018. Retrieved 8 January 2011.
  5. ^ "Joe 'Spud' Murphy: The Man Who Gave Potato Chips Flavor". HuffPost. 20 April 2012. Archived from the original on 31 October 2014. Retrieved 1 October 2017.
  6. ^ "Tayto crisp barons who made a packet". The Independent. Archived from the original on 23 April 2022. Retrieved 21 April 2022.
  7. ^ Hochman, Karen. "A History of the Potato Chip: Page 4: The First Salted & Flavored Potato Chips". The Nibble. Archived from the original on 22 December 2015. Retrieved 1 October 2017.
  8. ^ O'Connell, Brian (6 June 2009). "Two packets of Tayto and a bottle of TK ..." The Irish Times. Archived from the original on 20 October 2012. Retrieved 18 April 2010.
  9. ^ Casey, Ann (17 November 2010). "Opening of Tayto Park near Ashbourne brings 85 jobs". The Meath Chronicle. Archived from the original on 4 August 2018. Retrieved 13 December 2011.