 | |
| Company type | Subsidiary of Brown-Forman |
|---|---|
| Industry | Manufacturing and Distillation of Tequila |
| Founded | 1870 |
| Founder | Félix López |
| Headquarters | , |
Key people | Randy McCann (General Director) |
| Parent | Brown-Forman Corporation |
| Website | www |
Tequila Herradura (officially Grupo Industrial Herradura) is a tequila distillery located in Amatitán, Jalisco, Mexico. It was formally founded in 1870 by Aurelio López and the business remained in the family for over 125 years. Today it is owned by US beverage maker Brown-Forman, but the tequila is still made in the same place and facilities under a Mexican subsidiary. Tequila products sold under the Herradura name are 100% agave. The company makes other tequila products, such as El Jimador, which is the best-selling tequila in Mexico, as well as New Mix, a tequila and grapefruit soda beverage. Since its acquisition by Brown-Forman, Herradura has had many promotional efforts in Mexico and the United States, including inviting artists to use tequila barrels as the bases for art pieces, which are then displayed and auctioned off for charity.