 | |
| Company type | Public services |
|---|---|
| Industry | Coffeehouse |
| Founded | 1991, in London, England 2000, in Buenos Aires, Argentina |
| Headquarters | Buenos Aires, Argentina |
Key people | Sergio Gratton |
| Products | Coffee Tea Pastries |
| Parent | Freddo (a subsidiary of Grupo Pegasus) |
The Aroma Cafe (S.A.) is an Argentine coffee chain and a former British coffee chain. It was founded in London, England in 1991 and started in Buenos Aires, Argentina in 2000.
McDonald's purchased Aroma in 1999. It expanded the chain in the UK and in Argentina. McDonald's sold Aroma's London outlets to Caffè Nero in 2002 which rebranded the chain to Neros. The Argentine part of the chain was sold in 2004 to Freddo, an ice cream chain owned by Pegasus Capital.