The Beachbody Company

Bodi
Company typePublic
Industry
Founded1998; 26 years ago (1998)
Santa Monica, California, U.S.
FoundersCarl Daikeler
Jon Congdon
Headquarters
El Segundo, California
,
U.S.
Area served
United States, Canada, United Kingdom, and France
Brands
  • Beachbody On Demand
  • Team Beachbody
  • Gear UP
  • Beachbody Gear
  • MyXFitness
  • LadderSport
RevenueDecrease US$820.82 million (2021)
Websitethebeachbodycompany.com

The Beachbody Company, which is now Bodi, is a publicly traded American fitness and health company based in El Segundo, California. It operates the brands Beachbody On Demand, Team Beachbody, MYXfitness and Openfit. The company also sells dietary supplements such as Shakeology and Beachbar[1] through direct response infomercials[2] and multi-level marketing via independent Team Beachbody "coaches" who serve as sales consultants.[3] In 2023, the company changed its name to BODi.[4]

  1. ^ Day, Hannah; Jones, as told to Alexis (November 5, 2019). "At 237 Lbs., I Was Embarrassed To Go To The Gym. So I Did An At-Home BeachBody Program—And Lost 117 Lbs". Women's Health. Retrieved January 8, 2021.
  2. ^ Debter, Lauren (April 10, 2018). "Inside Beachbody's Billion-Dollar Fat Burning Empire". Forbes.
  3. ^ Rovell, Darren (January 31, 2011). "Beachbody Grows Exponentially Thanks To Network Marketing". CNBC. Archived from the original on October 13, 2012. Retrieved April 1, 2012.
  4. ^ Anne Stych (March 10, 2023). "The Beachbody Co. rebrands with a name that promotes 'health esteem'".